BENGALURU: How is Balaji Telefilms - India's leading TV production house - faring as far its contribution to the ratings of its major clients - Star Plus, Zee TV, Colors, Sony, and DD - is concerned? Indiantelevision.com decided to give you a sneak peek using the company's presentation filed with the BSE for the last quarter. Bear in mind that in its December 2015 corporate presentation, Balaji Telefilms has mentioned BARC ratings and its contributions while in its September 2015 presentation, the company indicated TAM parameters. And we are comparing the numbers for H1-2016 with FY-2015.
Despite the difference in the two rating bodies’ matrices, this article tries to show the variance of Balaji Telefilms’ contribution to the channels’ GRPs between Week 37 and Week 45, while indicating the slot leaders on these channels. That Balaji Telefilms is a major contributor to most, if not all the channels’ GRPs, is a foregone conclusion.
Channels contribution to Balaji’s revenues
The Star network replaced the Zee Network as the major contributor to Balaji’s revenues in H1-2016 due to Nach Baliye 7 on Star Plus and the discontinuation of Jodha Akbar on Zee TV. The Star network contributed 35 per cent to the company’s revenues in H1-2016 as compared to the 19 per cent it had contributed in FY-2015.
In FY-2015, the Zee Network’s contribution to Balaji Telefilms’ revenue was 44 per cent, whereas in H1-2016 it declined to 28 per cent as per the company's December 2015 corporate presentation.
Colors’ contribution to Balaji Telefilms’ revenues in H1-2016 increased to 14 per cent as compared to 12 per cent for FY-2015. Sony also increased its contribution in percentage terms to Balaji Telefilms revenues in H1-2016 to 13 per cent from nine per cent in FY-2015, as did Life OK – its contribution to Balaji Telefilms revenues increased to 10 per cent from seven per cent in the previous financial year.
Sony Pal and Doordarshan (DD) had contributed four and five per cent respectively to the company’s revenues in FY-2015, but have made no contribution to Balaji Telefilms’ revenues in the current half year. The company says that DD’s contribution dropped down to zero per cent due to postponing the revenue realisation to the last quarter of FY-2016. Balaji Telefilms says that the new shows from Q3-2016 onwards will further strengthen the contribution of Colors, Star Plus, &TV and Sony to its revenues.
Let’s see how the top three channels fared in weeks 37 and 45 across the two ratings systems vis-?-vis some Balaji Telefilms soaps:
Week 37
In week 37, as per BARC ratings, Colors led the chart with a considerable rise in ratings and grabbed first place amongst the Hindi GECs with 414841 (000Sums) as against 386518 (000Sums) in week 36. Though Star Plus witnessed a rise in ratings, it stood behind Colors in the second spot with 381365 (000Sums) as compared to 370135 (000Sums) in the previous week. Zee TV and Life OK were perched at the third and fourth slot with 256811 (000Sums) and 221762 (000Sums) respectively. Sab secured the fifth berth in the list with 183879 (000Sums).
As per TAM, it was Star Plus that held on to its lead position in Hindi general entertainment channels (GECs) category in week 37 for HSM (including LC1) with 237 GRPs. Colors was in the second slot with 219 GRPs, while Zee TV secured third position with 159 GRPs.
So there is a difference in the top two slots between the two systems - according to BARC, Colors had the highest GRPs, while according to TAM, Star Plus had the highest GRPs in week 37. The third spot according to both the systems belonged to Zee TV.
Week 45
According to BARC, Star Plus led the Hindi GEC genre with 748197 (000Sums), while Zee Anmol bagged the second position with 717923 (000Sums). Colors secured third spot with 656542 (000Sums), while Zee TV fell to the fourth position with 638475 (000Sums).
According to TAM, Colors bagged the first spot with 236 GRPs in week 45 against 221 GRPs in week 44. Star Plus saw a decline in ratings to second slot with 226 GRPs against 239 GRPs in previous week followed by Zee TV in the third spot with 152 GRPs and Life OK at fourth place with 138 GRPs.
Here again there is a difference - TAM says that Colors had the first place in terms of GRPs, while Star Plus was second, and BARC data says that Star Plus was first and Colors second.
Balaji Telefilms' soaps in weeks 37 and 45 on the top three Hindi GECs
Star Plus
Along with Nach Baliye, fiction shows Yeh Hai Mohabbatein (BARC rating 3.7) and new show Kuch to Hai Tere Mere Darmiyan (BARC rating 0.8), Balaji Telefilms contributed 24 per cent to Star Plus' GRPs for BARC week 45 as per the company’s corporate presentation for December 2015. Star Plus led the Hindi GEC genre in week 45 as per BARC data. Yeh Hai Mohabbatein was the leader in the 7.30 to 8 pm slot.
Earlier, in its September 2015 corporate presentation, Balaji Telefilms said that its shows contributed 19 per cent to Star Plus GRPs for TAM week 37 with Yeh Hai Mohabbatein (TAM rating 3.43).
Zee TV
In week 45, Balaji’s contribution to Zee TV’s BARC ratings was 20 per cent. Balaji’s fiction show on Zee TV at that time was Kumkum Bhagya (BARC rating 3.8). While Zee TV fell to fourth position in week 45, Kumkum Bhagya was the leader in the 9 - 9.30 pm slot.
Earlier, in week 37 as per Balaji Telefilms' shows contributed 25 per cent to Zee TV’s GRPs with Kumkum Bhagya being a slot leader with a TAM rating of 3.95. Zee TV saw a marginal downfall in ratings, but secured third position in week 37.
Colors
In week 45, Balaji Telefilms had Meri Aashiqui Tum Se Hi, which was the leader in the 10 - 10.30 pm slot with BARC rating of 3.4 on Colors, which secured third spot as per BARC. Balaji Telefilms’ contribution to Colors GRPs was 14 per cent in week 45.
In week 37, Colors was in the second slot with 219 TAM GRPs in comparison to 198 TAM GRPs in week 36. Balaji Telefilms’ contribution to Colors TAM ratings was 15 per cent with Meri Aashiqui Tum Se Hi recording a slot leadership TAM rating of 3.44.
