MUMBAI: Phenomenal-Ent has announced the appointment of Mrinalini Khanna as partner, effective February 2025. Khanna brings extensive experience in content development and strategy across television, digital and live entertainment sectors.

Prior to joining Phenomenal-Ent,  Khanna served as vice president of originals at Lionsgate India from August 2021 to December 2023. She previously held senior positions at Endemol Shine India for over a decade, including vice president and associate vice president roles, where she spearheaded content strategy and development for various entertainment channels.

Khanna's career spans multiple facets of the media industry, including a stint as a writer for Miditech, where she contributed to the award-winning children's programme "Galli Galli Sim Sim". Her work on the show earned a Gold Plaque at the 44th Chicago Film Festival in the Education for Child Audience category.

Her expertise includes creating original intellectual property, adapting international formats for Indian audiences, and developing content strategies for general entertainment, youth, and specialty channels. She has also worked extensively on brand communication through branded content initiatives.