MUMBAI: Even as certain government bodies are investigating Zee Entertainment for lack of transparency and for misuse of corporate funds in India, a global rating provider S&P Global's Corporate Sustainability Assessment has given it a score of 44, placing it among the top 10 per cent of global media companies and well above the industry average of 20. 

Ironical is it not? A prophet is not recognised in his own country, but is venerated elsewhere.

The Indian media powerhouse recorded a 16-point improvement from 2023, reaching the 93rd percentile in the global media, movies and  entertainment sector. The company achieved top marks in transparency and reporting, whilst scoring above the 90th percentile in business ethics, cybersecurity, labour practices, and customer relations.

"Sustainable growth remains key to driving long-term success", said Zee CEO Punit Goenka,  emphasising the company's focus on environmental sustainability and governance frameworks.

The assessment evaluated Zee's management of material ESG risks through company disclosures, stakeholder analysis, and detailed corporate engagement. The score reflects Zee's enhanced commitment to responsible business practices as it seeks to maintain its position as a leading entertainment provider in Asia's third-largest economy.