MUMBAI: Sony Pictures Networks India (SPNI) has announced the appointment of Parinda Singh as head of marketing for its Hindi movie cluster and Sony Marathi.

Bringing over 23 years of experience in brand building, consumer insights, and marketing strategy, Singh has worked with India’s top brands, media houses, and Fortune 500 companies. her expertise spans content marketing, digital media, fintech, and over-the-top (OTT ) platforms. She has a proven track record of developing growth strategies, scaling brands, and fostering cross-functional collaboration.

Prior to this appointment, Singh served as a marketing consultant, advising leading organisations across sectors such as sports, media, and digital platforms. she has previously held senior marketing roles at Zee Entertainment, Star TV network, NDTV Imagine, and Bennett Coleman & Co. Singh has also worked ad agencies on the servicing side such as Lowe Lintas, FCB Ulka and Mudra Communications. She holds  a bachelor’s  degree in commerce and an MBA in marketing from NMIMS, Mumba.

In her new role, Singh will spearhead marketing strategies, enhance brand engagement, and drive growth for the Hindi movie cluster and Sony Marathi, with a focus on delivering impactful campaigns that resonate with audiences.