MUMBAI: Rentrak, a company that measures movies and TV everywhere, has announced its partnership with Eros International. As part of the deal, the company will collect box office information of Eros’ films across India. The first Eros film Rentrak will collect data on is ‘Tevar’, which released on 9 January.
“We are thrilled to work with Eros as we continue to grow our International coverage, which now includes the operation and collection of theatre-level attendance and box office information from 36 countries. The inclusion of Eros to our service is a powerful addition to our clients in India," said Rentrak’s worldwide movie measurement business president Ron Giambra. "Rentrak is thrilled to continue help India make its film production more transparent with our global box office reporting capabilities,” he added.
Eros International CEO Jyoti Deshpande said, “We are delighted to partner with Rentrak for box office measurement in India. I believe this tie up will help accelerate positive change and herald a new era of transparency in the Indian movie industry.”
Rentrak's Box Office Essentials and International Box Office Essentials are the movie industry's source for comprehensive global box office intelligence and are used as the currency by every studio in the United States as well as distribution entities around the world. Boasting a global footprint of the worldwide movie market, Rentrak is able to provide its clients with real-time box office intelligence, through one unique system, which allows users to view real-time online reports from anywhere around the world.
In recent times, Eros has also entered into Indian regional cinema with a strong line up of Bollywood, Tamil, Telugu and Malayalam releases this year. Eros is also one of the biggest international distributors for Bollywood movies with penetration in over 50 countries.
India with 3.5 billion admissions per annum is already the largest consumer of movies in the world. As studies suggest, with seamless digitisation in the movies business, proliferation of multiplexes across the length and breadth of the country, Indian movies increasingly capturing the imagination of world markets, the Indian movie industry is set to make giant strides in terms of box office revenues and compete with the fastest growing markets in the world in near future.
The Eros-Rentrak tie-up assumes greater significance in this transformative phase and will provide a positive thrust towards making the rapidly growing, vastly potent yet complex Indian movie industry, transparent.
The latest offering from Eros - Tevar stars Arjun Kapoor and Sonakshi Sinha in the lead. Eros' upcoming films include Shamitabh, a film by R. Balki and starring India's biggest super star Amitabh Bachchan.
