MUMBAI: Greymatter Entertainment’s new music reality format The Remix is creating waves. The format, which has been produced by the Vietnam based Cattiensa and is aired at VTV3 in Vietnam, has been garnering not just television ratings, but also generating a lot of social media buzz.
The ten episode show, in the first two weeks generated close to 43,000 discussions among viewers. Not only that, the live show has generated a 10 plus rating in Vietnam and close to 5.5 million views per episode on YouTube.
The rising success and the uniqueness of the format has helped it in getting chosen by Fresh TV for the ‘Mip top 25 formats to watch out for.’
“We had created the format two years ago, and Vietnam showed interest in it and thus got it first,” says Greymatter director Rahul Sarangi.
Sarangi is overwhelmed as it is the first time an Asian format has made it to the Fresh TV top 25 format list. Talking about the format he says, “It is a music talent show, wherein the winner gets a million dollars and a chance to shoot with a record label. There are two performers in each team, wherein one sings while the other composes the music. There are four judges, who give a song of their choice to the performers, who then have to remake it and perform.”
Every week sees an elimination, which comprises 50 per cent points from the judges and 50 per cent votes coming in through SMSes.
“The interesting part of this show, unlike the others like X Factor, Got Talent etc is that it is Live and not deferred even by a second,” informs Sarangi.
Another differentiator, according to Sarangi is that the entire set is a LED Box, which changes with the mood of the song. “The set is customized and sees a changed setting and graphics along with the songs,” he says.
This $2 million property airs two hours of programming per episode. “We are the format owners of the show and have done the set designing, the graphics and the whole packaging of the reality programme, the finale of which will be aired on 12 April,” informs Sarangi.
The format has also been sold to a French production house. “The format has become a big success and we are in talks with production houses from Australia, Philippines, Indonesia and the US who have shown interest in the format,” he adds.
Sarangi opines that it is time that Indian broadcasters too get into airing live reality shows. “We are always working towards global ideas and would like to bring these ideas to India as well,” concludes Sarangi.
