NEW DELHI: Lukup Media has teamed up with Warner Bros Digital Distribution to offer its newly released movies such as Gravity and The Hobbit: The Desolation of Smaug and a selection of many new releases, catalogue titles and popular TV series, will be offered to viewers via an on-demand TV channel powered by a new product called the Lukup Player.

The Lukup Player delivers a combination of live and on-demand content on television and other devices people use to consume content.

The deal will see titles made available through the on-demand service from February 2014, as well as future new releases. Users will have access to more than 200 films and TV series from the Warner Bros. library.

Lukuo Media CEO Kallol Borah said: “We are very happy to partner Warner Bros. and bring a wide selection of popular and new movies and TV shows which will be available through India’s first on-demand TV channel. The channel will allow people to choose titles from their TV program guide, pay for them and view them at a time of their choice.”

Chris Dyde, Senior Vice President, International Licensee Markets, Warner Bros. Home Entertainment Group said: “Providing consumers with more choices and improving the movie experience at home is at the heart of Warner Bros.' Digital strategy and we’re delighted to be working with Lukup Media, which will see a fantastic selection of both new and library movies offered to viewers in India”.

Lukup Media plans to launch the Lukup Player in February 2014 and it will carry multiple on-demand channels that it will deliver on TV in addition to the live TV channels carried by satellite and cable platforms.