MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has received certification from Apple to deliver movie content and associated assets directly to iTunes.

This recognition comes just after PFT launched ‘Digital Next’ offerings at the 2015 NAB Show, providing cloud-based solutions to help with the immediate challenges faced by the media and entertainment industry to meet the demands of the digital consumer. With this qualification, PFT will assist Apple and its content partners in delivering content on the Apple Store.

“Today’s consumers demand more content, quicker and at their fingertips - a challenge we welcome and combat daily,” said Prime Focus Technologies founder and CEO Ramki Sankaranarayanan.

“Apple is an absolute leader in meeting the demands of digital consumers and providing innovative ways of content delivery. We are honoured to have Apple recognise our commitment to this space and to have earned their trust as a long term partner,” he added.