MUMBAI: Indiantelevision.com has learnt that there is more in the offering from the Zee Network. Zee, which is known for its pioneering initiatives in the broadcasting space, soon plans to add one more general entertainment channel (GEC) to its kitty.

According to highly placed sources in the industry, the network is preparing to launch the channel under the ‘&’ franchise. “The network is planning to launch yet another GEC which will have all original shows. In the coming six to eight months, viewers will have a clear picture,” reveals the source.

The network launched their first interactive movie channel titled, ‘&pictures’ on 18 August. And within a few weeks, on 1 September, the network launched another channel - a GEC christened ‘Zee Anmol’ that airs re-runs of the best of Zee TV shows like Dance India Dance, Pavitra Rishta, Kasam Se among others.

At the recently held Mipcom event at Cannes, the network announced that it has acquired 20 programs from Geo TV, a Pakistan based television channel.

And if the source is to be believed, all the shows may be aired on this soon to be launched new GEC. “Right now, they are masking it all by saying it is for Zee Anmol but eventually it will be aired on the ‘&’ franchise sister GEC,” remarks the source.

When we contacted the channel officials, they refused to comment. But with the recent developments, it seems something interesting is brewing up at the network.