MUMBAI: In a bid to spread its reach in Hong Kong, Bloomberg Television is going mobile. The business and finance broadcaster has signed a deal with Hutch.

For the first time, mobile phone users in Hong Kong will be able to watch Bloomberg live on their cell phones. The broadcaster has launched on Hutchinson's 3G Network 3 mobile phones.

Bloomberg Television is produced and distributed globally on ten separate channels in seven different languages. Bloomberg's David Wachtel said, "The availability of Bloomberg Television on 3-3G mobile phones will further raise our profile in the Asia region and provide more opportunities for our advertisers to reach a highly desirable audience. During the past 12 months we increased viewership throughout the region.

According to Nielsen Media Research, the morning show Bloomberg Live! with Bernard Lo and Catherine Yang, is now the top-rated international news programme in Hong Kong.