MUMBAI: Cesar Diaz has announced the launch of 7A Media, a company based in Miami, Florida that is dedicated to developing content, international sales and consulting. Its operations are split into two main areas: Latin America, where Diaz has a very broad knowledge and recognition, and the rest of the world.

Diaz, who recently left his position as VP of sales at Cisneros Media Distribution (formerly Venevision International), has over 40 years of experience in various TV companies in Latin America. “In my career I have had precious moments to share with many customers around the world and some of these clients have become friends and will help make this transition very special to me,” Diaz said of his new endeavour.

7A Media will engage in three specific areas: The first is consulting for international entities with an interest in entering the Latin American market, and for Latin producers wanting to have a greater presence outside LATAM. For the former, 7A Media has signed an agreement with a Canadian company looking to enter the LATAM TV market.

Second is building a solid content catalog for all platforms: broadcast, pay-TV, Internet, OTT, VoD, etc.

Third is a content “developer,” establishing itself as a “facilitator” or “broker” between the TV outlet, producer and financier, with the intent of forging co-productions for the international market.