MUMBAI: Comedy Central, India’s leading 24-hour English Entertainment channel, stands true to its philosophy of ‘laugh it off’. Taking this philosophy one step ahead the brand has recently launched its latest endeavor, the LOL CLUB with the objective of spreading happiness way beyond television. With this introduction, Comedy Central aims to make India smile a little more through a series of partnerships that will sure add to the happiness quotient in users’ lives.

The LOL CLUB gives reasons for people to be happy by offering special discounts at India’s leading restaurants, bars, youth hang out spots and spa chains across the country. Fans can register for free on Comedy Central Facebook page https://www.facebook.com/comedycentralindia?ref=br_tf and join the LOL CLUB to avail the privileges. 

Ferzad Palia, Executive Vice President and Business Head, English Entertainment, Viacom 18 said “At Comedy Central our objective is to spread happiness & the Lol Club is another step in that direction. We have introduced the card after mapping the different lifestyle demands of our fans & are hopeful of adding some more smiles to their lives via the various offers & discounts on it”

Comedy Central India will be promoting the LOL CLUB on-air on both Comedy Central and Vh1 along with radio spots and promoting the property in their partner locations as well.

Spreading joy to viewers, Comedy Central plans to add more dimension to the LOL Club by giving away tickets for gigs, comedy shows and other activities across cities.