MUMBAI: FremantleMedia has unveiled the first look at the ground-breaking 'Lost in Time', a newly-developed, entertainment format created in collaboration with The Future Group.

The format will be showcased to buyers at MIPTV. The Norwegian series is due to launch on TV Norge on 25 March.

Using Interactive Mixed Reality (IMR), Lost in Time follows three contestants as they are transported into different eras including the Wild West, Ice Age, Medieval age and the Jurassic period where they compete in a series of epic challenges against the clock with the aim of winning one jackpot prize. The fast-paced entertainment show will keep viewers on the edge of their seats as they watch the contests battle it out to be crowned Champion.

Viewers can also be taken to the Lost in Time virtual world where they are able to play against the show contestants and players from across the country in real-time with the chance to win prizes through an iOS or Android app - a first-ever blending of primetime TV and mobile entertainment.

Lost in Time is set to push the boundaries of television as we know it by incorporating real-time special effects pioneered in The Matrix that bring a feature film experience to the TV.

Produced in partnership with Norway-based IMR pioneer The Future Group, the initial version of Lost in Time will be hosted by Fridtjof Nilsen.