MUMBAI: Come December, people don their party hats to usher in the New Year. From decorations on the streets, lighting, singing Christmas carols to gorging on the diverse range of cakes, this month of the year is much awaited by one and all. To add to this devil-may-care season, English entertainment channel HBO has planned a power packed December with the best Hollywood blockbusters.
The lineup titled as Rewind 2015 starts from 7 December to 31 December, 2015 and will air from Monday to Thursday in the prime time slot of 9 pm.
The star studded action packed movies for this campaign include blockbuster movies like Teenage Mutant Ninja Turtles, Transformers Age of Extinction, Spy Kids 2: Island of Lost Dreams, Ghost Rider, Riddick, Noah and Interstellar to name a few.
The channel will promote the property mostly on-air via promos with digital support and trade. “We believe in providing the best to our viewers. This is our yet another endeavour for our audience to give them an extra reason to celebrate Christmas with more elation. We are already experiencing a lot of buzz about this campaign across all the social platforms. We strive to stick to our vision of keeping the audience entertained with our blockbuster lineup,” says a channel spokesperson.
The campaign is also being promoted on all social media platforms via fun facts, trivia and contests. As far as the marketing strategies for this campaign goes, HBO has chosen the off-air marketing route, which includes digital promotion on the channel’s Facebook and Twitter pages with promoted posts and a contest. The channel will also be releasing a trade mailer.
“The advertisers were quite impressed with our concept and have been a good support to us. We hope and expect that through this initiative, we will go that extra mile to get a smile on the faces on our loyal viewers,” adds another channel spokesperson.
The channel’s property will also be promoted on Instagram.
“I always watch HBO because of the bouquet of various movie genres, which makes my evening lively. I look forward to what HBO is going to offer us this Christmas special,” says a loyal media follower.
However, HBO is not planning any on-ground or print marketing campaigns and will majorly focus on the metro and non-metro cities through the fans that are available on Facebook and Twitter.
