MUMBAI: This January, get ready to witness a combination of love and laughter as Romedy Now is all set to air back-to-back episodes of Everybody Loves Raymond, a comic family delight for its audience. Indian viewers will also be able to connect with the show due to the significance of family sentiments and emotions.
Starting 14 January 2016, the popular American sitcom will have a new destination, the happiest place on TV, Romedy Now! The channel will air all nine seasons of the show, starting from Season 01 on 14 January 2016 at 8 pm. To air from Monday to Friday, the iconic show will further strengthen the current line-up of the leading English GEC.
Everybody Loves Raymond stars stand-up comedian and Emmy-Award winner Ray Romano. The story revolves around Ray Barone, a successful sportswriter living on Long Island, New York, with his wife Debra (Patricia Heaton) and three kids. But their big happy family gets a bit too big and less happy -- when Ray’s meddling parents, Frank (Peter Boyle) and Marie (Doris Roberts), frequently stop by, since they live directly across the street. Brother Robert (Brad Garrett), a divorced police officer, is constantly moving in and out of his parents’ house, and loves to drop by and show his resentment towards Ray’s successful career and happy family life. Dodging Marie’s constant critique of Debra’s cooking, Frank’s witty one-liners and Robert’s dead-pan despair, Ray and Debra just wish someone would ring their doorbell before entering once in a while.
Everybody Loves Raymond was an instant hit abroad and has a huge fan following even in India. While it was being telecast, the show was among Top 5 programs in the prime-time and was watched by over 18 million viewers each week. Further testimony to the success of the show was the fact that the cast members of Everybody Loves Raymond won Primetime Emmy Awards for their roles in the series.
In order to sustain the buzz around the property, Romedy Now will launch a digital campaign in February. Seeing that ELR can alternatively be termed as a ‘Family Comedy’, the core thought revolves around families spending their time together with Romedy Now. The channel will use #FamilyTimeWithRomedy as a sub-plug and build content and activities around how the channel is the most sought after when it comes to family viewing. Using this, it will explore different traits/habits/likes/dislikes of each family. It will use instances occurring in the show and tie it back with relatable scenes and stills from the show. The campaign will be executed on Facebook and Twitter.
Everybody Loves Raymond is yet another show that weaves into Romedy Now’s philosophy of bringing love and laughter to the Indian television viewers. With How I Met Your Mother, Gilmore Girls, Hot in Cleveland, the Ellen DeGeneres Show, Romedy Now is undoubtedly the happiest place on TV and the ultimate destination to love and laughter!
