MUMBAI: While the world celebrates back to back award nights in Hollywood, Sony PIX is bringing back ‘Hollywood’s Finest’ to recognize, applaud and celebrate the most cherished movies. The two week-long festival will serve Hollywood fans with the finest, most acclaimed and most revered Hollywood stories every night at 9 until 16th February.
With titles ranging from over 3 decades, Hollywood’s Finest has an especially curated line-up of stellar movies with over 1200 nominations and 500 awards cumulatively to their credit. The festival has something for every Hollywood movie buff – from First Man, Interstellar and the Indian Television Premiere of ‘Boy Erased’ to Jurassic Park, Wonder Woman and King Kong.
Additionally, to bring Hollywood closer to the movie buffs, Sony PIX has partnered with popular hangout joints The Beer Café and Hoppipola for the on-ground leg. Across 3 outlets of Hoppipola in Mumbai and Bangalore and across 13 outlets of The Beer Café in Mumbai, Delhi, Gurgaon, Bangalore, fans can celebrate their love for movies with a customized cocktail menu inspired by Hollywood.
Also, fans who consider Hollywood to be their Holy Grail can visit Hoppipola and The Beer Café to be a part of ‘Hollywood’s Finest Quiz’ and ‘PIX charades’. Winners who prove their fandom stand a chance to win exclusive Hollywood collectibles. Fans can also head to Sony PIX’s social media pages for an exciting quiz which is sure to test and challenge one’s knowledge about Hollywood.
SPN English Custer marketing head Rohan Jain said, “Our programming and marketing efforts have helped solidify our leadership position and engage with the relevant audience. This year too, we want to continue to be at the forefront of consumer engagement via various associations on-ground and on digital platforms, strengthening Sony PIX’s stand as the go to destination for the best in Hollywood”.