Zee World, the first English General Entertainment channel (GEC) from Zee Entertainment Enterprises Limited (ZEEL) targeted specifically for African viewers has posted its first week of ratings after being on air for 30 days.

As per the ratings, Zee World ranked in the top 10 channels on the DStv platform within the English GEC space.

Zee World went live on DStv channel 166 on 3 February, 2015. The channel, fully dubbed in English, showcases Bollywood movies, series, reality and variety shows.

“Zee World delivered a weekly GRP of 31, which is an impressive figure for a new channel on a pay platform. Almost all the original telecast of programmes on Zee World has appeared within the top 50 programme list, which is a great success for us. We are pleased with the results and can only grow from strength to strength,” says Zee TV South Africa CEO Harish Goyal.

Zee World’s series, Laali was positioned 17th in the top performing programmes within all the English GEC programmes having more than 30 sec average time spent per viewer; almost double than the leading series on other channels.

The channel is available in Sub Saharan Africa, channel 166 on DStv Premium, Extra, Compact and Family pack in South Africa and from the Access pack above within the rest of Africa. It is also available on the Multichoice Digital Terrestrial Television (DTT), GO TV platform on channel 25.

Source: TAMS South Africa, TG DStv all Adults, Market - National, Period – week 10 ’15.