MUMBAI: With Goafest 2015 just around the corner, not only are advertisers and media agencies getting ready with their best attire, also gearing for the big event are broadcasters, and among them is Discovery.
The network, which announced the launch of a Hindi entertainment channel ID - Investigation Discovery, TLC HD World and Animal Planet HD World in the previous edition of Goafest, will be presenting its upcoming marquee programmes on Discovery Channel, TLC, Discovery Kids, Animal Planet, TLC HD World and Animal Planet HD World at Goafest to be held from 9-11 April in Goa.
“We will also be bringing the intriguing world of mystery and suspense alive at Goafest with our refreshing Hindi entertainment channel – ID. Extending the on-air promise of all our brands, the audience will get a glimpse into the compelling mysteries and true suspense stories at Goafest. We will also announce an exciting new investigation series that will be hosted by one of India’s most recognised television faces,” Discovery Networks Asia Pacific executive vice president & general manager, South Asia and Southeast Asia Rahul Johri tells Indiantelevision.com.
Discovery Channel has been associated with the festival for the past seven years. Talking about the association, Johri says, “Discovery Channel and Goafest have had a strong and valuable partnership for the past seven years, and I have personally witnessed it become one of the finest industry platforms not only in India, but the world.”
Discovery has presented its brands to audience at Goafest first before launching it anywhere in India. “We have seen the festival grow from strength to strength attracting the best minds from media, advertising and marketing,” he adds.
According to Johri, Goafest is the only festival of its kind in India, both in terms of scale and form that offers a platform to showcase and reward the best work in the industry.
“It has been an ideal platform for Discovery to launch not one, two but six unique content channels. Ranging from Discovery Science and Discovery Turbo to three unique content HD channels and India’s first Hindi investigation and suspense channel - ID-Investigation Discovery, Goafest has been witness to many firsts from Discovery,” informs Johri.
Johri believes that broadcasters are constantly looking for large and diverse audience that they can present their content and brands to and thus Goafest becomes the natural choice. “The festival is attended by everybody who matters in the media industry. It provides opportunities to network, learn, celebrate and have fun,” he concludes.
