MUMBAI: The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD has received extraordinary traction from the advertisers. Entire ad-inventory for the show has been sold out -  Amazon Firestick & Maruti Suzuki Arena have come on board as the co-presenting sponsors; Fossil, Fogg, Vivo and Forevermark have come on board as Co-powered by sponsors while Top Ramen is the associate sponsor.

Running Wild with Bear Grylls is a reality show that takes celebrities and tests their wilderness-survival skills on an adventure trip. It includes big names, and even bigger adventures along with the host Bear Grylls like Tennis Legend Roger Federer and other big-name celebrities from the world of showbiz joining Bear include Lena Heady from Game of Thrones, Don Cheadle, American actor Joseph Gordon and actress Uzo Aduba from Orange is the New Black.

Speaking on the occasion, Vikram Tanna, VP, Head of Advertising Sales and Business Head of Regional Clusters, Discovery Communications India, said, “Bear Grylls is much admired, adulated for his survival techniques by millions of fans across the country. The Running Wild Series is even more endearing as he takes celebrities from varied fields beyond their limits.  We are delighted with the advertisers’ response to the show – it is a good harbinger to the line-up of exciting new shows that we have lined-up this festive season.”