MUMBAI: Music Broadcast Private Limited (MBPL) has officially announced the induction of Apurva Purohit, as its new chief executive officer, effective 1 July.

Purohit who was COO Television Division, Times Entertainment, heading the group's non-fiction lifestyle and entertainment channel Zoom, had put in her papers late last month.

A statement issued by Music Broadcast Private Limited (MBPL) states that Purohit will spearhead the efforts to strengthen the Radio City brand play a pivotal role in developing the company's strategy in the evolving FM Radio business in India.

Purohit has spent time in some of the largest advertising agencies in India and was instrumental in setting up Lodestar Media.

In recent years, Purohit has been actively involved in the management of Zee TV and in the challenges to start up Zoom TV. She is also the chairperson of Emvies and an office bearer of the Mumbai Ad Club.

Commenting on her new assignment, Purohit said, "It is exciting to take a great radio brand like Radio City forward, and to shoulder the challenge of putting radio as a medium in a new position of eminence in the minds of the advertiser and the consumer."