MUMBAI: Ayesha Ghosh has been elevated and will be taking over as Contract senior vice president and general manager – Mumbai operations effective immediately.

Ayesha has been a part of the leadership team at Contract and has worked closely with me over the past few months to recalibrate our offerings and help shape the future of the office. A motivating team leader with strong people skills, she has led the thought leadership for Contract, both internally and externally,” said Contract Advertising COO Rana Barua.

Its wonderfully rewarding to have spent a sizeable amount of time at one agency and to now be heading that office says Ayesha Ghosh

 “She has played a key role in winning new business for the office which include Sugar Free, RNA, Star Plus and the latest being Provogue Deodorants which was won following a multi-agency pitch,” he added.

 In the 17 year long career, Ghosh has spent the past 12 years with Contract, where she has anchored the India chapter of the globally aligned HSBC business and has worked on a lot of Contract’s blue chip clients. She has also handled clients across diverse industries and categories with panache. Asian Paints, Cadbury, Tata Motors, Godrej, Disney Channel, CavinKare’s hair care portfolio (Nyle, Chik), jewelry brand Tara Jewels and Pfizer (Listerine and Gelusil), have all been handled by Ghosh.

On her elevation, Ghosh said, “It’s wonderfully rewarding to have spent a sizeable amount of time at one agency and to now be heading that office. The ethos and culture of Contract is such that it makes people want to stay here for a long time. I’m thrilled to have come into this position of strength at a time when Contract is on an upswing. One of my tasks would be to ensure that Contract Mumbai is one of the most desirable agencies, both for clients to park their businesses with and for the best advertising people to work at.”