MUMBAI: Looks like B4U is resorting to the good old glam power to build up the audience base.

The network has announced two new addition to its VJ bandwagon, the Miss Earth India- 2001 and supermodel Shamita Singha and funny man Sajid Khan.

Although the channel is yet to announce the new programming line up, with the channel working fast towards building its distribution line up, it is just a matter of time before with the channel will be ready with a host of new shows.

The appointments aside, the channel has also informed about departure of VJ Gauhar Khan. According to the release, she has moved on to pursue her career in films.

Singha, says a company release, started to model professionally in 1999 and since then she has participated in several international pageants, worked for many ad campaigns and runway shows. After becoming Miss Earth India in 2001, she went on to win five subtitles at the same beauty pageant and from that moment on she shot to fame.

Besides dabbling in modelling, Singha is also known as a good spokesperson and has landed many invitations to speak at industry-related events around the world. Additionally, she also does a lot of editorial work for magazines and is mostly involved with ramp shows for all the major designers throughout the country.

Speaking about Singha's appointments, B4U head honcho programming and production Khalid Sayed says, "Shamita Singha joins our existing live wire team of VJs... Keith, Ishitta, Salil, Amandeep and Gurmej. There is a great line up of new programming planned for the forthcoming months which are in the final stages...and we have BIG plans for Shamita...so stay tuned and catch the action on B4U Music and B4U Movies"he best value."