MUMBAI: While the mass exodus continues in India, same is not the case with B4U operations overseas.

B4U network has poached yet another senior executive from Zee UK. Following the foot steps of CEO Sunil Rohra, Zee's Europe distribution head Ashok Shenoy has joined B4U as head of distribution.

Shenoy will be overseeing B4U Network's distribution in UK, Europe, Middle East and South Africa.

"Ashok will spearhead B4U Network's distribution strategy and further cement B4U's presence on various platforms within key Asian populated regions. He has a wealth of experience and he will be an asset to B4U," says B4U global CEO Sunil Rohra, as quoted in media reports.

Shenoy has 15 years of distribution and marketing experience. Prior to his stint with Zee UK, he had been the senior business development manager for five years with Siticable Network Ltd India. After joined Zee UK, he worked to launch Zee's Caribbean operations. After successfully launching the Caribbean operations, Ashok Shenoy strengthened and expanded the ZEE Operations within Europe, say the reports.