MUMBAI: To up the entertainment quotient, Big Magic has launched an innovation within its programming and content that goes with its character to have funny and unpredictable elements within the channel. 

Titled Big Googly, it is a topical short format with refreshing comical scripts for two minutes. The format went live starting 4 May.

Keeping in mind the nature of the fillers each capsule will last for two minutes and will be played throughout the day. The best comical interstitial will be featured at the beginning of the shows to ensure that the laughter riot continues.

Big Googly has ace comedians Ali Asgar and VIP as its lead protagonists to be supported by other Big Magic comedy characters such as Kiku Sharda, Mantra, Upasana Singh and more.
 

With a focus on serving wholesome entertainment for the entire family, Asgar and VIP will cover situational and topical issues, disguised as famous personalities from Bollywood, politics, sports and so on. Some of the episodes will feature iconic characters from the channel’s shows like Narad Muni. 

Reliance Broadcast Network (RBNL) network creative director Paritosh Painter said, “Big Magic believes in bringing refreshing content and with Big Googly we want to look beyond the traditional sitcom space along with creating a niche position for ourselves as the ultimate comedy destination. In the coming few months, we shall have various such innovative and unique formats which will have element of surprise, fun and thus instantly connect with our viewers as a result of their topicality.” 

The show launch will be supported by a multi-media marketing campaign.