MUMBAI: Reliance Broadcast Network Limited’ comedy channel Big Magic will be bringing back a new season of its popular show Akbar Birbal.
Titled Naya Akbar Birbal, the show will premiere as a prime-time weekly from February 2016.
The show is inspired by the childhood folk tales of Akbar and Birbal and will see a lot of drama, suspense and thrill with signature spurts of comedy.
Cast of the show features Kiku Sharda, Vishal Kotian, Delnaaz Irani and Kishwar Merchant. It is also rumoured that the show will have another member this season, who will be seen creating havoc and drive her own agenda in the kingdom.
On the launch of the new season, Big Magic creative director Bimal Unnikrishnan said, “We are extremely happy to bring back one of Big Magic’s most popular shows and the much loved cast of Akbar Birbal. The first season did extremely well and on audience demand we are all geared up for one of our biggest launches of 2016. With the new season and fresh content, we aim to take the comedy quotient several notches higher.”
The channel will incorporate interesting stories in the show and will see a robust multi-media promotional plan across key markets. The channel will initiate a 360 degree marketing campaign for promoting the show. The channel will also engage viewers and trade partners locally and nationally through multiple platforms.