MUMBAI: Taking a cue from the popularity of mythological shows on Indian television, the light-hearted family entertainment channel from Reliance Broadcast Network Limited (RBNL) Big Magic is gearing up to launch a new show called Baal Krishna.

Riding on the channel's extended reach with its presence on the DD Free Dish DTH platform, Big Magic will launch Baal Krishnafrom 14 March in a bid to amplify its content bouquet for a wider set of audience. The show will be telecast from Monday to Friday at 6:30 pm.

Baal Krishna will delve into the observations and divine life of Lord Krishna’s childhood, from his perspective. Produced by Swastik Productions, Baal Krishna is Big Magic’s second mythological show after Narayan Narayan. The show will take viewers back to the grandeur and royalty of dwapar yug, bringing age-old stories back to life.

Big Magic creative director Bimal Unnikrishnan said, “While viewers have watched shows related to Lord Krishna on the small screen, Big Magic’s Baal Krishna will not only explore lesser known stories, but also deal with widely popular stories about Lord Krishna in a fresh and engaging manner, something that has not been witnessed before. Moreover, with our presence on DD Free Dish, we are hopeful that our rapidly growing reach will translate to a wider audience embracing the new show.”

Baal Krishna will see a multi-media promotional plan across key markets.