MUMBAI: Big Magic will be strengthening its bouquet of shows with the launch of a new season of Mahisagar titled Naya Mahisagar. Starting from 22 February, the show will be aired at 7 pm.

Additionally, as was previously reported by Indiantelevision.com, the channel is also brining the new season of its popular showAkbar Birbal titled Naya Akbar Birbal, which will also go on air on 22 February in the 7:30 pm time band. 

Set in the backdrop of Gujarat, Naya Mahisagar produced by Hats Off Productions, is the show with an amalgamation of fun, fantasy and humour. On the other hand, produced by Nikhil Sinha’s Triangle Company Naya Akbar Birbal is inspired by the childhood folk tales of Akbar and Birbal and will see a lot of drama, suspense and thrill with signature spurts of comedy.  

On the launch of new season, Big Magic creative director Bimal Unnikrishnan said, “Mahisagar was a great family entertainer and we wanted our viewers to enjoy a brand new season of this much loved show. With Naya Mahisagar, our idea is to bring forth a hilarious show with a combination of fun, fantasy and humour, appealing to our target audience. We are confident that the new season will be embraced by viewers with the same love and affection.”

“Akbar Birbal is one of the popular show of Big Magic. The first season did extremely well and on audience demand we are all geared up for one of our biggest launches of 2016,” he added.

Both the shows will see a robust multi-media promotional plan across key markets, which will include a 360 degree marketing campaign. The radio network will engage with viewers and trade partners locally and nationally through multiple platforms.