MUMBAI: Over the years, there have been many style trends that have put Indian television on the global map. These trends have, often single handedly, added to the soaring popularity of television shows making them an endearing proposition for viewers.

To deliver the same, Colors in association with Marinating Films, a subsidiary of Ekta Kapoor’s Balaji Telefilms is set to launch the first ever Television Style Awards. The event is scheduled to take place in Mumbai on 13 March.

The awards will recognise the trends and the trendsetters of the television industry that have penetrated into the very heartland of the country. It aims at celebrating Indian television’s most stylish and fashionable stars, who have made an impact across the globe. The event will bring together a unique blend of glamour, fun and entertainment. The style-filled evening will pay homage to those style trends which have been created by television stars that have carved a niche in the world of glamour in over 22 categories.

The winners, across categories, have been handpicked by the jury members namely Karan Johar, Shilpa Shetty, Manish Malhotra and Dabboo Ratnani. 

Colors CEO Raj Nayak said, “We hope that these awards encourage costume designers across the spectrum to push the envelope further to create path-breaking trends. The Television Style Awards aims at celebrating the icons who have contributed towards the growth and development of the television entertainment industry. We are happy to have associated with Ekta Kapoor and Balaji Telefilms for this unique offering.”

Moreover, it will bring together the entire television industry as the best trendsetters receive due credit for creating impactful style statements. The awards evening will be hosted by Karan Johar and Manish Paul. It will also witness a volley of incredibly stylized and high-voltage performances by the most prominent faces from the television industry.

Balaji Telefilms group CEO Sameer Nair believes that television and style are two integral elements, which are consumed by viewers in different forms on a daily basis. “Through the Television Style Awards, we are attempting to recognise the contribution of the various members of the television industry for making small-screen style a global phenomenon. Partnering with the channel on such an endeavour has been fantastic,” added Nair.