MUMBAI: Not all shows can make superstars out of commoners, but a property that is considered to be the biggest home-grown reality show in India, Dance India Dance, has been doing it for over five years now.
The show along with its various sub-franchises like Dance Ke Superstars, DID Dance Ka Tashan, Dance India Dance Li’l Masters, Dance Ke SuperKids and Dance India Dance Doubles, have had a successful run in the country.
One of its hit property, Dance India Dance Super Moms, launched last year along with other two big non-fiction properties, Jhalak Dikhhla Jaa on Colors and Indian Idol Junior on Sony. And if numbers are to be believed, out of the three, DID Super Moms emerged out as the clear winner and opened with the highest ratings.
Following the success of the first season, the makers (Essel Vision Productions Limited) and Zee TV are back with the season two of Super Moms, to give a chance to mothers to spread their wings and bring out the talent hidden within.
The show will hit the television screens immediately after the on-going show - Dil Se Naachein Indiawaale goes off-air by November end.
The format remains the same. After a rigorous selection process, the 15-week series will have 16 finalists that will be shortlisted from across the country. The contestants will be divided in a group of four, and they will be coached by four best choreographers.
The auditions for the show has already begun from 7 October 2014 in Patna followed by other cities like Lucknow, Ranchi, Dehradun, Guwahati, Amritsar, Jaipur, Bengaluru, Nagpur, Kolkata, Hyderabad, Indore, Vadodara, Delhi and Mumbai.
Zee TV business head Pradeep Hejmadi believes that DID is a platform to identify and give to the industry a fresh pool of choreographers. “These are the guys who have raw talent in them but they are not actors. Choreographers are the people behind them who are making it possible. DID creates and identifies them. How we demonstrate their journey and how do we get audiences to start looking at these faceless people and start liking them for their talent and how they shape up is our format,” he says.
On the digital front, the channel has already started to create the buzz on the same. The official Facebook page was created on 4 October. Moreover, the promo of the show has already hit the television screens.
