MUMBAI: Star Plus and Sony seem to be spewing a war on Friday. Come 19 November and Plus will weave in two shows at 9:30 pm and 10:30 pm slot - the relaunch of Khul Ja Sim Sim and a new show Kaal Chakra.
Sony's big-ticket show Indian Idol will also be launching it's 'results special' on Fridays which is scheduled to air next week, from 9:30 - 10 pm. Plus' Khul Ja Sim Sim will be taking on Idol as well as Sony's stellar show CID at 10 pm. .
Sony is also replacing Devi with Aahat 2 at the 9 pm slot on Fridays. To counter this move, Star Plus is moving Shararat from 9:30 pm to the 9 pm slot. Similarly, Karma on Star has been pushed to 8 - 9 pm slot to take on Sony's KKoi Dil Mein Hai at 8:00 PM and Saaksshi at 8:30 pm.
A war is also brewing in the 10.30 pm band. Riding on Idol, Sony is launching a new show in December. Star Plus is not lying idle. Kaal Chakra, a weekly soap, will air from 19 November.
With Plus and Sony beefing up their line up, the battlefield seems to be shifting to Fridays. Is this the beginning of Plus' response to Idol's success?