MUMBAI: Logo, MTV Networks' gay and lesbian channel will launch on Thursday, 30 June. The channel will launch in 10 million digital cable homes in 22 top cities across the USA.
Logo's line up will include films, documentaries, soaps and reality series. The network will telecast films like Kissing Jessica Stein and Philadelphia in the coming days. It will also broadcast a scripted series, Noah's Arc which narrates the story of a homosexual black man and his friends in Los Angeles.
On the reality froht, a series about opening a gay bar is in the planning stage. Also in the offing is a stand-up comedy series named Wisecrack.
USA presently has two gay-oriented pay-per-view networks called, Here! and Q. Here! TV, an ad-free pay service started in 2003 by producer Paul Colichman. Logo will be a 24-hour, ad-supported network.
Colichman has been quoted in media reports as saying that, Here!, which features R-rated movies and dramas that don't shy from sexuality, is earning nearly $1 million a month in subscription fees, Colichman says.