MUMBAI: Reality shows rule the roost at Channel [V].

And it is paying rich dividends for Star's music arm, the channel claims, detailing how its reality hunt Get Gorgeous has helped [V] grab 21 per cent channel share in Mumbai.

Quoting TAM research data, an official release states that [V] has also grabbed the highest channel share across the entire TV viewing band during the Saturday time slot (repeat airing) in Mumbai.

The show, which airs on Thursday at 8 pm, clocked a viewership of 4.4 million across the country within three weeks (week 27/04- week 30/04) of its airing.

Get Gorgeous also dominated channel share for the 8 - 8:30 pm slot on Thursdays, among music channels, the release adds.

[V]'s TVR in Mumbai rose from 0.1 in Week 27/04 to 2.2 in Week 30/04, the biggest growth spurt in viewership for any show on a music channel when viewed within a one week span.

"We have further consolidated our leadership position with a continued thrust on innovative & interactive programming content. The soaring success of [V] Get Gorgeous and other such reality shows like [V] on the Run, Popstars 1 & 2 etc., has clearly reinforced that we are undoubtedly the pioneers of reality television." Channel [V] head honcho Amar K Deb asserts.