MUMBAI: After the big split last month of Star and Zee’s distribution JV MediaPro, Star India has announced that MediaPro former COO Gurjeev Singh Kapoor will head the company’s international business initiatives.

Once the MediaPro transition is complete, Singh will shift to his new base in London and report to Star India COO Sanjay Gupta. In his new role, Singh will handle distribution, syndication, ad sales and new content development in the US, South Afriaca, West Asia, the UK, Europe, south Asia and Southeast Asia.

“The international business has huge growth potential which has not yet been fully tapped and we believe Gurjeev will add tremendous value to the organization and will build on the foundations that have been put in place and take the International business to new heights,” said Gupta.

“Gurjeev shares our values and our focus on the business and he has proved to be an extraordinary leader throughout his stint with Star and its ventures,” he added.

Singh will take up his new posting only after a few months. Speaking on his new role Singh said, “I am looking forward to be back into Star’s fold and delighted with the opportunity to expand our global footprint. Star is uniquely placed to drive aggressive growth in the international markets based on its great content advantage.”

Star India's channels are available in more than 120 countries globally. And Singh has his task cut out for him: Zee Entertainment Enterprises channels are available in more than 160 countries globally and a very aggressive IndiaCast has been working aggressively to further the distribution of the Viacom18, Network18 channels worldwide.

Concurrent with Singh's new responsibility, Star India's national distribution has been split into two: TS Panesar has been given the task of handling national distribution on DTH and in the digitised markets, while Summit Grover has been brought in to look after  distribution in the emerging markets of DAS phase III and IV. Both are expected to report into Singh.