MUMBAI: Ipsos has launched a new suite of tools to conduct location-based surveys in Asia-Pacific, starting with Japan and Australia.

The new offering is powered by the Google Consumer Surveys platform that allows users to survey a representative sample of their target population among millions of respondents across the web and mobile devices.

Ipsos had introduced geo-triggering capabilities through its own mobile application, currently in use in more than 80 countries. Today’s announcement brings an additional capability to reach users in Japan and Australia.

Geo-triggering - the ability to share a survey to a respondent’s smartphone when they enter/exit a certain location - enables marketers to better reach consumers and shoppers in a wide variety of situations, including when entering or exiting a shopping area or before or after attending an event.

With an ever-changing marketing landscape, being able to reach consumers in a particular location is critical. As such, Ipsos now offers its clients one of the most comprehensive suites of mobile-driven solutions, to deliver in-the-moment insights.

Ipsos Interactive Services APAC CEO Arnaud Frade said, “Our clients need more immediate and faster insights, to inform marketing and sales activities at the same speed as their now consumers and shoppers operate – this great partnership offers yet one more option to do this.”

Google Consumer Surveys APAC partnerships manager Valentin Cornez added, “We are excited to be working with Ipsos on this new initiative. e're interested to see how the combination of our Google Consumer Surveys platform with Ipsos' research expertise will drive new and differentiating insights to our users.”

As part of our launch activities, an exclusive client seminar, reserved to Ipsos clients, will be held in Tokyo on 13 January. A similar event will also take place in Sydney at a subsequent date.