MUMBAI: The news is out and it continues be good for Sony Entertainment Television as its gameshow "Jeeto Chappar Phaad Ke" (JCPK) completed three weeks on air.

A day after the JCPK sets witnessed mayhem after filmstar host Govinda gave away the first Rs 10 million in winnings, Sony put out television viewer ratings (TVRs) which indicate that the show continues to hold its own, especially in the north.

In key centres, TAM data released gave JCPK a weighted average TVR of 11 points for five episodes and a channel share of 46.5 per cent.

The highest was in Kanpur with 18.1 and 57.9 respectively. In New Delhi it was 13.1 and 48.3 while in Mumbai it was 11.3 and 44.8.

The show itself had its big winner in Narendra Kumar Varma, a 38-year old engineer from New Delhi, who won Rs 10 million. Varma also took home a Santro, a computer and airconditioner. He could have gone to the next stage at Rs 20 million but wasn't sure of himself and decided to settle for Rs 10 million.

While it took nearly six months for rival Star's Kaun Banega Crorepati hosted by Bollywood badshah Amitabh Bachchan to find its first Rs 10 million winner (crorepati) in Harshwardhan Nawathe, JCPK has done it within a month. However unlike KBC, where the winning limit is Rs 10 million, in the case of JCPK, there are no such limits. Theoretically, at least. The catch is that prize money after the Rs 10 million mark comes in the form of insurance.

Kunal Dasgupta, CEO, commented: "The winning score we have achieved so far on Jeeto Chappar Phaad Ke only reaffirms the confidence we had in our entertainment blockbuster. The weekend slot now belongs exclusively to us and we are ecstatic about the response!"