MUMBAI: Even as the folks at Star India's second GEC Life OK were popping the champagne on the occasion of its second anniversary, it announced that it had promoted Aniruddh Pathak to the position of content head. Pathak is the man behind the channel’s successful properties like Mahadev and now soon-to-be-launched fantasy series Hatim.

So what will be his new responsibility as the content head? Answers Pathak: “There will be two major responsibilities. One is to develop new content and second how to make the content which is on-air more engaging and contemporary for the audiences.”

He further goes on to say that: “If we talk about Mahadev, for the first three months the show was going haywire, but after three months we changed some plots and storyline and now it is the face of the channel.”

Pathak, a creative professional who has been writing TV for more than 10 years. At Zee, he started in 2000, with shows like Piya Ka Ghar and later Kasamh Se. In 2007 he became the associate creative head at Star India, launching 10 shows including Bidaai and Yeh Rishta Kya Kehlata Hai.