BENGALURU: Of late, the Optimystic Entertainment-produced comedy sitcom Kya Haal Mr Panchal has been among the top-five Hindi GEC programmes during primetime. Last week, (week 49 of 2017) its broadcaster, Star India’s renamed free-to-air (FTA) Hindi GEC, Star Bharat, found itself topping Hindi GECs in the top-10 channels across genres charts, just below the perennial across genres topper, the Sun Network’s flagship Tamil GEC Sun TV. In week 50 (Saturday, 9 December 2017 to Friday, 15 December 2017) also, Star Bharat was ranked second in Broadcast Audience Research Council’s (BARC) top-10 channels across genre: All India (U+R): 2+ Individuals list. The list leader was Sun TV in week 50 of 2017. Kya Haal Mr Panchal was among BARC’s top-five Hindi GECs in the Hindi-speaking market (HSM) (Urban + Rural) NCCS All : Prime Time (1800 - 2330 hrs) : 2+ Individuals list and the HSM (Rural) list.
Seven Hindi GECs and one channel each from the Hindi Movies, Tamil GEC and Telugu GEC made it to BARC’s top-10 channels across genres list in week 50 of 2017. From the networks' perspective, three channels from Star India, two channels each from the Sony Pictures Network India (SPN), Sun Network and Zee Entertainment Enterprises Limited (Zeel) respectively and one channel from Network18 (Viacom18) comprised the top-10 channels across genres. Of these channels, six were pay TV channels and four were FTA.
Sun TV held onto its normal first rank in BARC’s top-10 channels across genre list for week 50 of 2017 with 1,024.516 million weekly impressions, lower than the previous week’s 1,052.240 million weekly
impressions. As has also been the norm, all the top-five programmes in the Tamil market – Tamil Nadu/ Puducherry (U+R): NCCS All : Prime Time (1800 - 2330 hrs) : 2+ Individuals were from Sun TV. As mentioned above Star Bharat was at its last week’s rank of second in the across genres list with 690.538 million weekly impressions, lower than the previous week’s 733.533 million weekly impressions.
Network 18’s (Viacom 18) flagship Hindi GEC Colors climbed a rank to third place in week 50 of 2017 with 648.788 million weekly impressions, also lower than the previous week’s 673.554 million weekly impressions. Colors also led BARC’s top 10 Hindi GEC channels in the HSM (Urban): NCCS All : 2+ Individuals market. Zeel’s FTA channel Zee Anmol also climbed a rank to fourth place in week 50 of 2017 from the previous week’s fifth rank with 646.612 million weekly impressions. The channel had garnered 613.455 million weekly impressions in the previous week. The DJ’s Creative Unit produced Indian serial dramaKaala Teeka was among BARC’s top five Hindi GEC programmes in the HSM (Rural): NCCS All : Prime Time (1800 - 2330 hrs) : 2+ Individuals market.
Zee Anmol’s older sibling and Zeel’s flagship Hindi GEC Zee TV slipped two ranks in week 50 of 2017 to fifth rank from the previous week’s third rank. The channel’s viewership slipped to 612.024 million weekly impressions as compared to the previous week’s 679.282 million weekly impressions. The Balaji Telefilm’s produced Kumkum Bhagya and its spinoff Kundali Bhagya continued to lead the top five Hindi GEC programmes in the HSM (urban+rural) and HSM (urban) markets during primetime in terms of weekly ratings.
SPN’s Hindi movies channel climbed two ranks to sixth place in week 50 of 2017 with 599.399 million weekly impressions as compared to the previous week’s 528.872 million weekly impressions. Hindi feature films (HFF) Baahubali the Beginning and DJ were among the top-five programmes in the Hindi movies genre HSM (U+R) and HSM (U): NCCS All : 2+ Individuals. Also, HFF Kanchana was among the top-five programmes in the HSM urban market.
Star India’s flagship channel Star Plus was ranked seventh in week 50 of 2017 with higher ratings with 563.412 million weekly impressions as compared to 536.017 million weekly impressions in week 49 of 2017 (rank eight in week 49). The Balaji Telefilms produced Indian family soap Ye Hai Mohabbatein was among the top-five Hindi GEC programmes during primetime in the HSM urban market.
The Sun Network’s flagship Telugu GEC Gemini entered the top-10 channels list across genres in week 50 of 2017 with 562.485 million weekly impressions at eighth rank. The channel topped BARC’s top-five Telugu channels list in Andhra Pradesh/ Telangana (U+R): NCCS All : 2+ Individuals markets. Telugu feature film Dhruva on Gemini topped the top-five Telugu programmes list in the AP/ Telangana (U+R) : NCCS All : Prime Time (1800 - 2330 hrs) : 2+ Individuals market.
SPN’s women-oriented FTA Hindi GEC slipped three ranks to ninth place with 552.968 million weekly impressions as compared to the previous week’s 611.051 million weekly impressions. Balveer and Tarak Mehta ka Ooltah Chashmah on Sony Pal were among the top-five Hindi GEC programmes during primetime in the HSM urban market.
Star India’s FTA Hindi GEC Star Utsav also dropped three ranks to tenth place in the top-10 channels across genre list in week 50 of 2017 with 526.123 million weekly impressions.
Also read:
