MUMBAI: Aspiring item number girls never had it so good.

After Zee Music and Channel [V], which have already announced their plans to hunt for an 'item girl' for Bollywood flicks, MTV India has decided to take the same route. In association with Pritish Nandy Communications, the music channel has made public its intent of tracking down a sizzler to star in PNC's forthcoming Shabd.

MTV India could be getting down to the business of hunting item girls for the first time, but PNC has a history of them - Isha Kopikar in Kaante, Anusha in Mumbai Matinee, Mahek Chahal in Chameli and Jelena in Popcorn Khao! Mast Ho Jao.

The association with MTV, with its unique, irreverant style of functioning should throw up some interesting results. The auditions of the Item Girl Hunt will be held on 4 and 5 September in Mumbai.

Rival Zee Music, that's gearing for a grand revamp, has already staked claim to being the first in the field to have launched a similar hunt. The results of Zee's Item Bomb will result in a young girl getting the chance to star in a number opposite Sanjay Dutt in the forthcoming Musafir.

[V] has not been far behind. Disco Star - a joint venture of Star's music arm and Subhash Ghai promoted production house Mukta Arts was also announced a few days before Zee announced its plans. A reality show, [V] Disco Star will search for a glamour girl and goes on air on Channel [V] sometime in October.