MUMBAI: ESPN Star Sports has appointed Charles Less as vice president, advertising sales for Southeast Asia. Leading the sales team of Justin Sampson, Dennis Lim and Delilah Chan, Less brings to ESS an extensive ad sales experience and expertise in the sports genre.

Less, says an official release, is not a stranger to both ESPN and Star Sports, as he was responsible for advertising sales of these channels in the Americas when he was based in the Star TV office in New York.

Less also has in-depth knowledge and understanding of Southeast Asia culled from his four years at Star Sports, ESS and Star TV in Hong Kong and Singapore, the release adds.

Another development in the ESS ad sales team is the promotion of Mathew Calabria from director to vice president of sales operations and strategy. Calabria was instrumental in the sales restructuring process undertaken by the team last year when ESS took over from Star TV the responsibility of overseeing its own advertising initiatives in Singapore and Hong Kong. Both Less and Calabria are based in Singapore and report directly to Greg Hayes.