MUMBAI: With productions halted, some Hindi GECs, such as Star Plus and Zee TV, aired some shows from OTT platforms in the evening slots but they haven’t found the expected audience, according to BARC-Nielsen report. OTT digital shows haven’t performed well for the HSM urban audiences. All the shows have seen a drop compared to pre-Covid2019 time as well as the earlier week 14.

Hotstar show Hostages, which airs at 10.30 pm on Star Plus, got 255,000 impressions in the HSM urban in week 15-16 while the timeslot had 547,000 impressions in week 14 and 2,987,000 impressions in the pre-Covid time for the same time slot. The show on air before Covid2019 was Ye Hai Chahatein.

Baarish on Zee TV at 9 pm saw 750,000 impressions in week 12-15 while the same time slot a week earlier got 3854,000 impressions in week 14. The timeslot had 3898,000 impressions in the pre-Covid time. This replaced its flagship Kumkum Bhagya.

Karrle Tu Bhi Mohabbat on Zee TV at 8 pm got 837,000 impressions in week 12-16, while the timeslot had 7293,000 impressions in week 11 and 6650,000 impressions in pre-Covid time for the same time slot. The pre-covid time aired Guddan Tumse Na Ho Payega.  

Kehne Ko Humsafar Hain on Zee TV at 10.30 pm got 497,000 million in week 12-16, while in week 11, this timeslot had 2228,000 impressions and the slot had 1654,000 impressions in pre-COVID time.  Ishq Subhan Allah aired in this timeslot in the pre-covid time.