MUMBAI: From V to Z. Z as in ZEEL. That’s how Romil Ramgarhia’s route is taking him up the ladder. From handling just one channel at Viacom 18 - Colors - he will now be the commercial head of ZEEL with the responsibility of a larger band of channels in the Zee Network.

He will be reporting directly to ZEEL MD and CEO Punit Goenka. Speaking on his appointment Goenka said, “I am glad to have Romil join the ZEE family, and I am confident that his rich experience will bring in immense value to the organisation.”

Ecstatic about his new role with Zee, Ramgarhia said, “It is always an honour to join a global brand like ZEEL. I have personally been an admirer of the pioneering steps taken by this organisation in the past 20 years, and I look forward to being a part of the ZEE family.”

The appointment is effective from 13 September 2013 and the whole commercial team will report to Ramgarhia. Prior to Viacom 18, he was also associated with Bharti Airtel, Asian Paints and ACC.
Last month, ZEEL’s former commercial head Utpal Das shifted to Viacom 18 as its new chief commercial officer. It looks like the two networks are busy playing musical chairs with each other.