MUMBAI: Media marketing firm Sakar Communications has entered into marketing tie ups with English movie channel Cine World and Hindi music channel Jhankar Television.

As per the deal, Sakar will market the channels all over India for advertisement sale.

Sakar, headed by a former ETV hand Virender Raina, is mainly associated with some of the leading regional networks. The broadcasters Sakar has in its clientele include Sun Network's KTV, Jaya TV, ETV Bangla, Zee Bangla, DD-Bangla and Aakash Bangla.

For KTV, Sakar is marketing soap Ambigai, while in Jaya TV it has Mahabharatam and Jackpot. For Zee Bangla, it is marketing travel show Jete Jete and relegious biography Satabdir Janani Sarodamoni. The ETV Bangla shows marketed by Sakar are travelogue Jachchi and outdoor game show Mouj Masti Paray Paray.