MUMBAI: www.sifymall.com, the online store on portal Sify has launched magazine subscription service online.

The store has magazines from both Indian and foreign publications across categories like advertising, audio/video, automotive, aviation, beauty and fashion, business, films, music, travel and leisure and women to suit users interests.

Sify senior VP, interactive services, Surya Mantha says, "Our aim is to ensure that the best offers are always available on SifyMall for users to experience real value for money. Be it the popular Deal of the Day, occasion based online gifting, or shopping online, we work to ensure customer delight in a number of ways. Our online magazine store extends this philosophy with subscriptions that offer real value to users with a wide range of magazines to suit their interests. We've also redesigned SifyMall to enhance the shopping experience for our users".

All a user needs to do is to go online on www.sifymall.com to the Magazine Store, and choose the title of his/her choice from an array of 130 magazines, with more to be added in future. The magazines are arranged conveniently by topic, publishers as well as alphabetically for users to locate the magazines of their choice easily and quickly.