Mumbai: Celebrating food, togetherness and diversity, Sony Entertainment Television embarks on an appetising journey as it acquires the rights for the Indian adaptation of the internationally revered culinary reality format, "MasterChef", produced and distributed by Endemol Shine India.
The show has been airing on StarPlus ever since it was adapted from the original international version, produced by EndemolShine India.
The Indian version of MasterChef is based on the Australian show, MasterChef Australia, which itself is based on the original British MasterChef, created by Franc Rodaam. It is a top-rated show across the globe, from the UK to Australia, France to Israel, Italy to the Middle East, India and beyond.
The show has been wowing audiences for more than thirty years. It is produced in over 50 countries worldwide and broadcast in over 200 territories, with over 64 local versions and more than 10,000 episodes, with over 500 milestone seasons. MasterChef is watched globally by over 250 million viewers and has transformed over 100 amateur chefs into professionals.
Sony Entertainment Television (SET) head-programming (non-fiction) Sonal Yadav said, "MasterChef has revolutionised the global foodscape, changing the way cooking is perceived while transforming the lives of amateur chefs globally who have a passion for cooking." The pandemic has seen a swift rise in home chefs who embark on culinary adventures, experimenting and whipping up food recipes. Hence, now is an apt time to bring forth a platform like MasterChef India that puts the spotlight on such aspirants. We are delighted to be collaborating with Endemol Shine India to cook up a flavorful new season that will celebrate India’s diverse gastronomic excellence.
Speaking on the collaboration, Endemol Shine India CEO Rishi Negi said, "MasterChef has revolutionised the global foodscape, changing the way cooking is perceived while transforming the lives of amateur chefs globally who have a passion for cooking. The Pandemic has seen a swift rise in home chefs who embarked on culinary adventures experimenting and whipping up food recipes. Hence, now is an apt time to bring forth a platform like MasterChef India that puts the spotlight on such aspirants. We are delighted to be collaborating with Endemol Shine India to cook up a flavorful new season that will celebrate India’s diverse gastronomic excellence."
