MUMBAI: Sony SAB launches ‘Drive Gupp Chupp’, a no-honking awareness campaign. The campaign is launched to spread awareness about nuisance of unnecessary honking and to curb noise pollution due to the same in the city. The upcoming new silent comedy show, Gupp Chupp is the base behind the launch of this campaign.

Drive Gupp Chupp campaign will hit the city starting 4th Aug and will run for two weeks. There will be intensive communication through various types of message boards on ‘no honking’ at crucial traffic prone areas. The channel has also put out interesting witty hoardings at major junctions and also across the city urging motorists to drive safely without honking. SAB is the only channel in the television industry to offer silent comedies, with the launch of ‘Drive Gupp Chupp’, it also becomes the only channel to launch a campaign on ‘No Honking’.

The initiative will also have an intensive 360 degree marketing campaign to promote ‘Drive Gupp Chupp’ in Mumbai. With interesting print and radio ads urging people to honk less to innovative outdoor mediums communicating the message, the channel has gone all out to make Drive Gupp Chupp a success.

Sab TV senior EVP and business head Anooj Kapoor said, "We are all well aware of the excessive honking and the cacophony that it leads to on Mumbai roads. At SAB, we have always supported and stood for such social initiatives in the past too. We hope to contribute towards the campaign and make a difference with our Drive Gupp Chupp initiative.”