MUMBAI: Star today announced the appointment of Ross Crowley as senior vice president programming. Crowley will be reporting to Star COO Steve Askew.

Crowley will have direct responsibility for Star World and Star Movies. He will also work with the local programming teams in strengthening the companys content development.

A media veteran with over 15 years of experience in the industry, Crowley joins from Foxtel in Australia where he was head of programming, responsible for programming strategy and channel operations across the companys owned and operated channels. Prior to Foxtel, Crowley worked for Nine Network Australia.

Commenting on the appointment, Askew said, "Bringing great content to viewers region-wide is Stars top priority. Ross, with his proven credentials and ability to deliver results, will be a tremendous addition to our team. I have no doubt he will bring a new dimension to our programming development, helping us to further enhance the quality and diversity of our offerings throughout the region."

"I'm excited to be joining Star, Asias leading broadcaster, and in particular, having the opportunity to work with its talented team. Adding to Star's programming strengths, as the company grows in the region, is one of the challenges I look forward to," said Crowley.

Crowley holds a Bachelors degree in Management Studies from Waikato University in New Zealand.