MUMBAI: After shooting exclusive promos with lead actors of its shows to promote the cause of providing relief to those affected by disaster in Uttarakhand and asking viewers to send in their donations, Star India has gone further and urged its employees to get philanthropic.

Star India CEO Uday Shankar requests its employees to contribute a day's salary for Uttarakhand relief fund

According to sources, Star India CEO Uday Shankar sent an email (a copy of which is with indiantelevision.com) to Star India employees requesting them to contribute at least a day's salary or more to the relief fund for the victims. In the email Shankar says that the company will match the contribution made by the employees and the sum collected will be used towards relief operations.

"As responsible citizens and more importantly as employees of a company that has a deep connect with millions of Indians, Star extends the support in whatever way they can," the Star India CEO says in the email. "Towards this, Star India is launching an effort to provide some solace to the thousands who have been affected by this disaster."

Will Star India employees open their wallets and purses? Watch this space!