MUMBAI: Viewers in Namibia will now have a reason to rejoice. Star India in partnership with content sales agency GoQuest Media Ventures has secured a deal with the Namibian Broadcasting Corporation for its popular series - ‘Iss Pyaar Ko Kya Naam Doon’.

With this development, it makes ‘Iss Pyaar Ko Kya Naam Doon’ the first Indian TV series to reach the country.  The series is a light hearted love story of two individuals with opposite personalities entwined in a relationship swinging between love and hate, which captivated millions of viewers in India and abroad.

Commenting on the success of the show across geographies, Star India head – commercial and procurement Sandeep Jain said, “Is Pyaar Ko Kya Naam Doon has been licensed to ten territories in very a short span of time, and we’re humbled with the response that the show has received. We have had a productive and long-standing association with GoQuest Media, and with their support, we have also been able to license this highly popular series to territories like Nigeria and Uganda in Africa.”

GoQuest MD Vivek Lath believes that there is a tremendous demand for Indian content in Africa as broadcasters in many African countries rely on Indian films and TV series to meet the audiences’ ever-increasing demands.

The choice of the show comes after a careful selection done by the channel in order to show the Namibian viewers a love story that’s one of the most loved and appealing TV series from India. The series was aired in India on Star Plus.

As a content sales agency with strong relationships in Africa, MENA, Eastern Europe, the Caribbean and South-East Asia, GoQuest Media contends to reach newer territories this year with the best of Indian content.