MUMBAI: Star Plus has signed an exclusive multi-year agreement with Buena Vista International Television Asia Pacific (BVITV-AP) for the broadcast of the international version of The Annual Academy Awards in India. The international version is an edited version featuring highlights of the original telecast.
The telecast marks a significant milestone for Star Plus as it becomes the first broadcaster to telecast the Oscar in Hindi.
"We are excited that Star Plus will be broadcasting the Oscars in Hindi for the first time in India, a country with a strong affinity for movies," said BVITV-AP senior vice president and managing director Steve Macallister. "The Academy Awards is a celebration of cinematic achievements and for the Oscars to telecast on Star Plus, one of Indias leading general entertainment channels, makes for a wonderful partnership."
"We have successfully brought the Oscars live to India on Star Movies for a number of years. We are sure the first ever Hindi telecast of the Oscars on Star Plus will be received with the same enthusiasm. We are committed to making this experience memorable for our viewers," said Star India COO Sameer Nair.
For BVITV-AP, the agreement was negotiated by Joyce Yeung, Regional Director / Sales and Amit Malhotra, India head.