MUMBAI: There’s some change at the top in the Star group of channels. Star Utsav, a sister channel of Star Plus, has got a new business head. Pratik Seal, who was working as Star Network’s second general entertainment channel (GEC), Life OK’s marketing head, will now take up the role of Star Utsav’s business head.

Seal, who has already started working in the new role since last week, is reporting to Star Plus general manager Gaurav Banerjee. An official announcement about this would be made soon.

Prior to joining Star Network, Seal was heading the marketing functions at Micromax. He has a total experience of 15 years.

Seal, who started his career in 1998, has experience in brand management, strategic planning, advertising and communication, key account management, product development insights, media planning, event management and public relations.

Seal started as an account executive with Basic4 Advertising. After spending two years with the company, he moved to Ties2Family.com as an assistant manager, marketing and then worked as senior account executive with FCB Ulka.

After spending about two years with FCB Ulka, Seal joined Lowe Lintas as a senior brand services manager. Within three years, he was promoted to the position of senior brand services director. He later joined Vodafone as senior manager, marketing in April 2006. In December 2007, he joined as the senior manager - marketing in Samsung and then in Micromax as marketing head in April, 2010.